PEMBERDAYAAN UMKM PRODUK MAHAR DENGAN PELATIHAN DIGITALISASI PEMASARAN DI MASA PANDEMI (STUDI KASUS PADA RONA CREATION DESA PACEKULON NGANJUK )

Abstract

With the corona pandemic, the use of social media is widely used to make sales patterns. The purpose of this research is to introduce Rona Creation's "dowry product" to the wider community through the use of social media as a marketing medium so as to increase market potential. The method used in this study is Asset Based Community Development (ABCD). The implementation carried out in this research is by socializing the importance of social media, by carrying out digitalization socialization to Rona Creations MSME actors can make them aware of the importance of social media technology so that Rona MSME actors Creation can market its products following technological developments.